Crimson Peak fans can literally drink in the anticipation for Guillermo del Toro's gothic horror story with a new beer from Alamo Drafthouse and Firestone Walker Brewing.

Featuring a blood-red hue, the new Crimson Peak-inspired beer will be available on shelves, on tap, and in Alamo Drafthouse cinemas beginning this month for a limited time. The new brew can also be enjoyed in a collectible Crimson Peak pint glass from Mondo. To learn more, we have the full press release and preview video:

Press Release: Austin, TX - Tuesday, October 6, 2015 -The Alamo Drafthouse and Firestone Walker Brewing are pleased to announce the release of their first-ever collaboration, "Crimson Peak Ale." Inspired by Guillermo del Toro's upcoming gothic romance CRIMSON PEAK, this limited-batch beer will be available in stores and on taps starting in October, including Alamo Drafthouse locations nationwide. And, to hold this tasty blood-hued brew, Alamo collaborated with Mondo to offer a limited-edition CRIMSON PEAK pint glass, which features original artwork by Guy Davis.  Legendary Pictures and Universal Pictures' CRIMSON PEAK arrives in theaters on October 16.

"Guillermo del Toro is one of the most imaginative filmmakers working today, and the release of the gothic romance CRIMSON PEAK is definitely cause for celebration," said Alamo Drafthouse founder and CEO Tim League. "Firestone Walker is one of the best breweries in the nation. So we jumped at the chance to collaborate on a beer to mark this occasion with something special."

The creation of "Crimson Peak Ale" was a true collaborative process, which took place over several months and culminating last August when members of the Alamo Beer Team traveled to Firestone Walker's home base of Paso Robles, California. 

"It was a pleasure having the folks from Drafthouse out to Paso Robles and getting to know them by brewing beer, breaking bread and sharing pints - there is no better way," said Firestone Walker Brewmaster, Matthew Brynildson. "Plus, it's been a real honor to collaborate on a brew to support this movie."

Perfect for the early fall season, "Crimson Peak" is a light-bodied ale that derives its refreshingly tart taste and striking red color from an unusual ingredient: hibiscus flowers. In fact, the ale incorporates massive amounts of them-more than 200 pounds. 

"Sourcing hibiscus flowers and integrating them into a brew was an eye-opening experience," Brynildson explained. "But it created the perfect effect: a ruby-crimson color, lemony-tart and berry-rich flavor and a clean citrus-flowery finish that begs for another sip."

CRIMSON PEAK opens October 16 at select Alamo Drafthouse locations.  Visit for tickets and more information. 

Alamo Drafthouse and Firestone Walker present CRIMSON PEAK ALE video 

For more about Firestone Walker Brewing, visit 

For more about CRIMSON PEAK, visit

About Alamo Drafthouse

Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin. 17 years later, the now 20-location chain has been named "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired. The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including Drafthouse Films, which has garnered two Academy Award nominations in its short three-year existence, and Birth.Movies.Death., an entertainment news blog curated by veteran journalist Devin Faraci.

About Firestone Walker Brewing

Beer Before Glory is our mantra for reminding ourselves we do what we do because of the beer. Period. It's our battle cry to never accept well enough. It's the high aim for a perfect beer we will never make. Beer Before Glory is our craft, ever honed on the stone of humility. 

Firestone Walker Brewing Company is a pioneering regional craft brewery founded in 1996 and located in Paso Robles and Buellton on California's Central Coast. The brewery specializes in iconic pale ales and vintage barrel-aged beers, along with wild ales made at its Barrelworks facility.

About Crimson Peak

When her heart is stolen by a seductive stranger, a young woman is swept away to a house atop a mountain of blood-red clay: a place filled with secrets that will haunt her forever.  Between desire and darkness, between mystery and madness, lies the truth behind CRIMSON PEAK.

From the imagination of director Guillermo del Toro comes a gothic romance starring Tom Hiddleston, Jessica Chastain, Mia Wasikowska and Charlie Hunnam.

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  • Derek Anderson
    About the Author - Derek Anderson

    Raised on a steady diet of R.L. Stine’s Goosebumps books and Are You Afraid of the Dark?, Derek has been fascinated with fear since he first saw ForeverWare being used on an episode of Eerie, Indiana.

    When he’s not writing about horror as the Senior News Reporter for Daily Dead, Derek can be found daydreaming about the Santa Carla Boardwalk from The Lost Boys or reading Stephen King and Brian Keene novels.