Weekend Box Office Update

2012/06/17 18:45:13 +00:00 | Jonathan James

Madagascar 3 and Prometheus were able to keep the top two spots this weekend and hold off newcomers Rock of Ages and That's My Boy. Prometheus was front loaded, so although it continues to make decent money in its second week, it was down 60.4% from its opening weekend.

Last week, we talked about the possibility of a Prometheus sequel based on other Fox genre films that recently had a sequel greenlit. Looking at Rise of the Planet of the Apes and X-Men First Class, we think Prometheus needs to cross $350 million worldwide at the box office. It's current worldwide total is $217 million and it's running a little bit behind where X-Men First Class was at its two week mark. International sales will make up for more than 50% of the worldwide gross, so that's what we'll need to keep an eye on over the next month.

It's been a little bit since we talked about The Avengers, so let's see where this box office juggernaut is 6+ weeks after its release. As expected, other summer movies prevented The Avengers from dominating the box office as long as Avatar did. We're unlikely to see it pass the domestic unadjusted record held by Avatar and Titanic, but we don't think they are complaining about being number three.  There's also a rumor of an extended theatrical re-release of The Avengers planned for later this year, so that could make up the difference.

Next week's wide releases are Abraham Lincoln: Vampire Hunter, Brave, and Seeking a Friend for the End of the World. Here are the top 10 box office results for this weekend:

1. Madagascar 3 - $35,500,000
2. Prometheus - $20,200,000
3. Rock of Ages - $15,060,000
4. Snow White and the Huntsman - $13,805,000
5. That’s My Boy - $13,000,000
6. Men in Black 3 - $10,000,000
7. The Avengers - $8,848,000
8. The Best Exotic Marigold Hotel - $2,200,000
9. Moonrise Kingdom - $2,181,000
19. What to Expect When You’re Expecting - $1,330,000

  • Jonathan James
    About the Author - Jonathan James

    After more than a decade as a consultant in the tech and entertainment industries, Jonathan James launched Daily Dead in 2010 to share his passion for horror entertainment. He takes immense pride in Daily Dead's talented team of writers, who work tirelessly to explore and celebrate horror as a respected art form capable of telling complex, character-driven stories with deep emotional and cultural impact.

    Over the course of his career, Jonathan has written more than 10,000 articles and hosted panels at major conventions, including New York Comic Con and San Diego Comic-Con. He has also been consulted as an expert on horror and pop culture, offering his insights on horror history and the latest trends through media outlets, radio stations, film festivals, and fan conventions.

  • Jonathan James
    About the Author : Jonathan James

    After more than a decade as a consultant in the tech and entertainment industries, Jonathan James launched Daily Dead in 2010 to share his passion for horror entertainment. He takes immense pride in Daily Dead's talented team of writers, who work tirelessly to explore and celebrate horror as a respected art form capable of telling complex, character-driven stories with deep emotional and cultural impact.

    Over the course of his career, Jonathan has written more than 10,000 articles and hosted panels at major conventions, including New York Comic Con and San Diego Comic-Con. He has also been consulted as an expert on horror and pop culture, offering his insights on horror history and the latest trends through media outlets, radio stations, film festivals, and fan conventions.

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