It may only be 18 seconds, but we have the first teaser video for American Horror Story: Coven. They appear to be following a similar pattern to the promotion of Asylum, where short videos teased the plotlines, and we'd expect at least another dozen videos in the coming weeks.

For those that missed our news yesterday, it was revealed that the first episode will premiere on October 9th and is titled Bitchcraft. Thirteen episode are planned for the new season, with the story said to involve “Salem witches fleeing to the South.”

The cast of American Horror Story: Coven includes Jessica Lange, Kathy Bates, Sarah Paulson, Gabourey Sidibe, Patti LuPone, Emma Roberts, Angela Bassett, Taissa Farmiga, Frances Conroy, Lily Rabe, Evan Peters, Denis O’Hare, Alexandra Breckenridge, and Jamie Brewer.

Previously: …Jessica Lange is likely to be the main focus of this season and it’s been revealed that she’s playing a witch named Fiona. Here’s what she had to say about the characters in the show:

via THR“Some of us play witches, some of us play historical characters… I do play a witch. We move back and forth in time. It encompasses a lot of different stories. I’ve shot two days so far, one day entrances and exits, the other day a scene. I don’t know who the character is yet. It comes in little dribs and drabs.”

Sarah Paulson will play Cordilia, Fiona’s daughter, and is said to be similar to Cordilia from Shakespeare’s King Lear. It was previously said that Kathy Bates would play a character that would rival Annie Wilkes in Misery. Thanks to THR, we now know that she’ll be playing Madame LaLurie, “a Louisiana-born socialite and serial killer who kept slaves bound in her home.” Angela Bassett is playing Marie Laveau, a character based on a real voodoo expert who had “a big multiracial following with her daughter.”