Horror at the Box Office

Insidious continues to impress at the US box office, holding at number 7. The film earned an estimated $2,687,000 this weekend, bringing its domestic total to $48,307,000. We reported earlier this week that Insidious is currently the most profitable movie of the year, earning around $80 million globally and costing less than $1.5 (other reports state 1m) million to produce.

Scream 4 was bumped out of the top ten, earning $2,167,000 this weekend. With a total domestic earning of $35,484,000 , Scream 4 isn't the runaway success that Dimension was hoping for, but don't count this one out. By the time foreign theatrical and DVD/Blu-ray sales are factored in, Scream 4 should still earn enough to make it profitable. For the fourth film in a horror franchise, this isn't a horrible showing.

Dylan Dog: Dead of Night opened this weekend on only 875 screens (compared to the usual 3,000+ for a wide release), but still disappointed at the box office at 16th place. It earned $885,000 this weekend, with poor reviews and poor word of mouth slowing down ticket sales.

The number one movie was Fast Five, which earned $83,630,000. It broke multiple records at the box office, including being the biggest opening for a Universal release. Next week's big release is Thor, which has already opened overseas, but will start showing in the US on May 6th.