With Paramount's new Pet Sematary movie making its world premiere at the SXSW Film Festival on Saturday, March 16th, a funeral procession of children wearing creepy animal masks (similar to the ones seen in the movie's unnerving trailer) marched through the streets of Austin in anticipation of the new adaptation of Stephen King's classic (and quite possibly, most disturbing) novel.

Below, you can view photos and a video of the Pet Sematary SXSW funeral procession (surely on its way to a place where the ground is sour), and keep an eye on Daily Dead for our review of the film following its world premiere on March 16th.

To learn more about the world premiere of Pet Sematary, visit its official SXSW page, and in case you missed it, check here to read our impressions and interviews from the set of the new Pet Sematary!

Directed by Kevin Kölsch and Dennis Widmyer, and written by Jeff Buhler (based on King's novel), the new Pet Sematary stars Jason Clarke, Amy Seimetz, Jeté Laurence, Hugo & Lucas Lavoie, and John Lithgow. Following its world premiere at SXSW, Paramount Pictures will release Pet Sematary in theaters on April 5th, 2019.

Synopsis: "Based on the seminal horror novel by Stephen King, Pet Sematary follows Dr. Louis Creed (Jason Clarke), who, after relocating with his wife Rachel (Amy Seimetz) and their two young children from Boston to rural Maine, discovers a mysterious burial ground hidden deep in the woods near the family’s new home. When tragedy strikes, Louis turns to his unusual neighbor, Jud Crandall (John Lithgow), setting off a perilous chain reaction that unleashes an unfathomable evil with horrific consequences."

Photos and video courtesy of Paramount:

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Check here to catch up on all of our live coverage of the SXSW 2019 Film Festival, including more breaking news, reviews, and interviews from Austin!

  • Derek Anderson
    About the Author - Derek Anderson

    Raised on a steady diet of R.L. Stine’s Goosebumps books and Are You Afraid of the Dark?, Derek has been fascinated with fear since he first saw ForeverWare being used on an episode of Eerie, Indiana.

    When he’s not writing about horror as the Senior News Reporter for Daily Dead, Derek can be found daydreaming about the Santa Carla Boardwalk from The Lost Boys or reading Stephen King and Brian Keene novels.