We've been excited for Daily Dead readers to see Aneesh Chaganty's new movie Searching since Heather Wixson called it an "innovative, gripping, and tension-fueled thriller" in her four-star review. Told entirely through electronic devices such as laptops, iPhones, and security camera footage, Searching looks to be an immersive experience for viewers, and now Sony Pictures has launched a new interactive mobile website that takes you into the world of the film ahead of its theatrical release.
If you visit FindMargot.com (I would recommend doing it on your phone for the most immersive experience), you can experience a unique mobile website that replicates the phone of David Kim (John Cho), whose teenage daughter (Michelle La) goes missing in Chaganty's new film.
The mobile website is a truly immersive experience, allowing you to listen to David's voicemails, read his emails, look at his previously recorded videos, and even receive faux text messages. The constantly unfolding layers of David's phone and the meticulous attention to digital detail make this one of the most creative promotional campaigns I've seen for a movie. If you like immersive movie websites or you want to try and crack the case of David's missing daughter, you might also find plenty to enjoy at FindMargot.com.
Directed by Aneesh Chaganty from a screenplay by Chaganty and Sev Ohanian, Searching stars John Cho, Debra Messing, Joseph Lee, and Michelle La. Sony Pictures Entertainment will release Searching in select theaters on August 24th, followed by a wide US theatrical release on August 31st.
Synopsis: "After David Kim (John Cho)’s 16-year-old daughter goes missing, a local investigation is opened and a detective is assigned to the case. But 37 hours later and without a single lead, David decides to search the one place no one has looked yet, where all secrets are kept today: his daughter’s laptop. In a hyper-modern thriller told via the technology devices we use every day to communicate, David must trace his daughter’s digital footprints before she disappears forever."