The chances of a real zombie outbreak are slim, but the rising popularity of the living dead has been helpful in bringing attention to emergency preparedness. Now, AMC is getting involved by teaming up with First My Family for The Walking Dead Survival Kit, a fully-functioning survival kit that is now available for pre-order:
"To spread awareness about the importance of being prepared for the worst situations, AMC’s The Walking Dead has teamed up with emergency management and preparedness experts, First My Family, LLC (FMF), to create The Walking Dead Survival KitTM: a fully-functioning survival kit based on the mega-hit series.
The characters on AMC’s zombie apocalypse hit series have more in common with their fans than they may think. Whether it’s earthquakes on the West Coast, severe weather across the East Coast, or tornadoes throughout the Midwest, danger is present on a daily basis. The survival and emergency preparedness kit is available for pre-order beginning January 22nd as part of the lead-up to AMC’s The Walking Dead mid-season premiere on Sunday, February 9th at 9pm.
“Emergencies happen every day, and it’s more important than ever to be prepared,” said Andrew Torres, CEO and Founder of FMF. “We designed this kit to help two people stay alive for three days with not much else,” said Angie Torres, R.N., COO and Co-Founder.
AMC and First My Family agreed on essential contents for The Walking Dead Survival Kit, which includes: Daytrex Emergency Water and Food (both certified to last for five years by the U.S. Coast Guard), Mylar space blankets, 24-hour body heat blankets, ponchos, glow sticks, a Lifeline first aid kit, procedural medical mask, leather palm work gloves, waterproof matches (where permitted), and a Life Gear LED flashlight - all to be carried in AMC’s The Walking Dead branded military-style messenger bag.
Andrew Torres and his wife, Angie, have built their careers by taking disaster preparedness very seriously. While watching Talking Dead one night, these long-time fans were inspired to reach out via social media to AMC in an attempt to create the first-ever survival kit based on the show. Less than a year later, First My Family is proud to introduce the official The Walking Dead Survival Kit.
“We are excited to be working with First My Family and it is our hope that this partnership will help spread awareness of the importance of disaster preparedness,” said Theresa Beyer, SVP of Promotions and Activation for AMC.
To order the official The Walking Dead Survival Kit, visit www.firstmyfamily.com."
**Pre-Order Policy: Due to the high demand of this product, initial orders in January and February of 2014 will be placed through pre-orders. All customers who place a pre-order will receive a custom The Walking Dead Certificate with a single use code that will later be redeemable for a The Walking Dead Survival Kit. The Walking Dead Survival Kits are expected to arrive in limited volume in mid-March with large volumes to meet pre-order demand in late March and April.