"This is the first time I've done something where I know that people are just gonna despise me." Jeffrey Dean Morgan discusses his experiences playing Negan and how he differs from (and relates to) Rick Grimes in a new behind-the-scenes video for The Walking Dead Season 7.

The Walking Dead Season 7 premiere episode airs on AMC on Sunday, October 23rd at 9:00pm ET. In case you missed it, The Walking Dead was recently renewed for an eighth season.

The Walking Dead Episode 701 – "The Day Will Come When You Won’t Be": "Last season ended with Rick and our group kneeling helplessly before Negan and his group. What Negan does will haunt those who survive forever."

"Up until this point, the survivors have lived through conflicts... Disease, hunger, scores of the undead, tragedy, betrayal, and unthinkable loss. Through this, they've become formidable. Powerful. Unstoppable.

To start Season 7, that power is taken away. They had found safety and stability. They had created a home. They thought the world was theirs. They thought they knew the world. They were wrong.

The first half of Season 7 sees the group fractured, broken, bereaved, and picking up the pieces while living under the thumb of oppression. Negan will have successfully brought the survivors under his control, brutally convincing them to live under his rules with a deadly and horrific example of what happens if they don’t.

Other characters are unaware of what’s happened, but have become separated from the group either by incident or choice -- they will learn that they can’t escape this new turn of their world, either. This half season is about these characters starting over.

The overall theme of the season is beginning again. The world isn’t what they thought it was. It’s bigger and it’s even more dangerous."

Stay tuned to Daily Dead for more updates on The Walking Dead, and in case you missed it, check out our recent The Walking Dead coverage:

"Actor Jeffrey Dean Morgan describes what it's like to bring the villain to life in Season 7 of The Walking Dead."

Note: This video may not play in countries outside of the US. We will post an international embed as soon as one becomes available.

  • Derek Anderson
    About the Author - Derek Anderson

    Raised on a steady diet of R.L. Stine’s Goosebumps books and Are You Afraid of the Dark?, Derek has been fascinated with fear since he first saw ForeverWare being used on an episode of Eerie, Indiana.

    When he’s not writing about horror as the Senior News Reporter for Daily Dead, Derek can be found daydreaming about the Santa Carla Boardwalk from The Lost Boys or reading Stephen King and Brian Keene novels.