"So are we just gonna ignore the bear?" Whether you've seen Ari Aster's Midsommar or you've only watched the trailer, the movie's bear in a cage may have left an indelible mark on you, and A24 is celebrating the movie's memorable furry character with a limited edition toy that's featured in a hilarious and haunting new commercial.

Read on and visit A24's online shop for more details on the Bear in a Cage toy, which is limited to 75 items and will go on sale this Wednesday. You can also watch the commercial below, and in case you missed it, check here to catch up on all of our Midsommar coverage, including Heather Wixson's video interviews with the cast and crew!

Bear in a Cage Toy: "A new toy from A24. Limited edition of 75.

Drops Wednesday 7/10.

6" x 3" x 4" hand-stained pinewood cage with Midsommar engraving. Resin grizzly figurine trapped inside. Comes wearing a custom hand-stitched flower garland and mini bell (thanks Judy!).


  • Derek Anderson
    About the Author - Derek Anderson

    Raised on a steady diet of R.L. Stine’s Goosebumps books and Are You Afraid of the Dark?, Derek has been fascinated with fear since he first saw ForeverWare being used on an episode of Eerie, Indiana.

    When he’s not writing about horror as the Senior News Reporter for Daily Dead, Derek can be found daydreaming about the Santa Carla Boardwalk from The Lost Boys or reading Stephen King and Brian Keene novels.