Although Blumhouse releases annual lineups of profitable and widely watched genre titles (Paranormal Activity, The Purge, and the Insidious franchises), horror hounds know the production company has many projects suspended in picture purgatory. But Blumhouse announced today the launch of a new label, BH Tilt, that will specialize in distributing these gestating fright films as non-wide release titles.

A multi-platform banner, BH Tilt is set to distribute a number of titles horror fans have been eager to see for quite some time, including Bryan Bertino's (2008's The Strangers) long-awaited sophomore effort, Mockingbird, and the Chandler Riggs-starring Mercy, based on Stephen King's 1984 short story, Gramma.

Also on the movie menu is Joe Carnahan's Stretch, the not-yet-completed Creep trilogy from director Patrick Brice (and starring Mark Duplass), and Joe Johnston's office invasion film, Not Safe for Work.

Not to be forgotten as a movie on BH Tilt's list is Orion's meta-reboot of The Town That Dreaded Sundown, premiering this October at the BFI London Film Festival. Universal Studios Home Entertainment, meanwhile, will handle the digital releases of Mockingbird, Mercy, Stretch, and Not Safe for Work.

Jason Blum reveals that BH Tilt will distribute movies with micro-budgets by filmmakers who are able to take creative chances because their budgets are small. We'll keep Daily Dead readers updated on BH Tilt's release schedules when more announcements are made. For now, we have the official details on BH Tilt's formation below (via Blumhouse Productions):

"Blumhouse has launched BH TILT, a new label dedicated to distributing multi-platform releases.

The label will start with the below films:

  • The Creep Trilogy, released by RADiUS-TWC
  • Mockingbird, Mercy, Not Safe For Work and Stretch, released by Universal Studios Home Entertainment
  • The Town That Dreaded Sundown, released by Orion

From Jason:
“Our company is built on the idea of betting on yourself. As a result of our micro-budgets, we encourage our filmmakers to take risks and make the movies they have always dreamed of making. The purpose of BH Tilt is to be part of the continuing evolution of distribution, whether it be through changing marketing strategies, changing revenue sources or changing windows. We are excited to launch BH Tilt and can’t wait to share these films with genre fans through every means available.”"

  • Derek Anderson
    About the Author - Derek Anderson

    Raised on a steady diet of R.L. Stine’s Goosebumps books and Are You Afraid of the Dark?, Derek has been fascinated with fear since he first saw ForeverWare being used on an episode of Eerie, Indiana.

    When he’s not writing about horror as the Senior News Reporter for Daily Dead, Derek can be found daydreaming about the Santa Carla Boardwalk from The Lost Boys or reading Stephen King and Brian Keene novels.