Dead Island Goes Social

2011/08/04 20:00:53 +00:00 | Jonathan James

For many developers, Facebook promotion is at the center of their marketing strategy and Deep Silver will be launching three Dead Island-related apps to bring a social element to the world of the game.

It has been revealed that social developer Neoco is currently developing 3 apps to grow the Dead Island Facebook fanbase, promote the upcoming game, and expand the game world: "Dead Island fans will have the chance to jump straight into the game’s narrative as a fully-fledged undead by uploading photos of themselves wearing holiday beachwear and zombie mask. The ‘Become a Zombie’ app then enters them into an undead hall of fame. The fan with the most votes will win a valuable Dead Island themed prize.

Future apps include ‘Zombify Your Profile’ where Dead Island fans can choose to have their Facebook profile taken over by game themes based around new content for the game and ‘The Dead Good’ app grabs fans attention by giving them the chance to win a selection of branded and rare prizes by correctly answering a themed set of questions, with Deep Silver running the competition across five different territories in localised languages to truly immerse their global following."

Dead Island is being developed for the PC, Xbox 360, and Playstation 3. It will be released in North America on September 6th and everywhere else on September 9th.

"The player is drawn into the world of Dead Island on the brink of a mysterious epidemic that suddenly, and without warning, breaks out on the fictional island of Banoi. As a guest of the Royal Palms Resort, the player’s stay was supposed to be a dream holiday, a luxurious getaway to the beautiful beaches of a tropical paradise. But faced with the reality of a zombie apocalypse, there is only one thing left to do: Survive.

This is Dead Island… a paradise to die for."