Rob Zombie knows how to leverage his fanbase to promote his upcoming film, The Lords of Salem. Instead of going the traditional route and issuing a press release with the entire cast list, he's been revealing one at a time to his 500,000+ fans on Facebook  and his 169,000+ followers on Twitter. The newest addition to the cast will be playing the lead singer of a Norwegian death metal band:

"Alright more casting news! TORSTEN VOGES has joined the cast of THE LORDS OF SALEM as COUNT GORGANN lead singer of the Norwegian death metal band LEVIATHAN THE FLEEING SERPENT.

Torsten is best know for his turns in Joel Schumacher's 8MM and the cult classic Coen Brother's film THE BIG LEBOWSKI. Most recently Torsten appeared along side Adam Sandler and Seth Rogan as Dr. Lars in Judd Apatow's FUNNY PEOPLE."

Previous cast announcements include Ernest Thomas as the station manager at WIQZ – Salem Rocks Radio, Meg Foster as the leader of a secret coven of witches in Salem, and Jeff Daniel Phillips as Herman "Whitey" Salvador, part of "The Big H Team" at WIQZ.

Rob Zombie is expected start shooting The Lords of Salem in October, so he'll continue to post new casting announcements over the next few weeks. The Lords of Salem will be filming on location in Salem, Massachusetts and involves a vinyl record that summons The Lords of Salem:

“Heidi, a blonde rock chick, DJs as a local radio station, and together with the two Hermans (Whitey and Munster) forms part of the ‘Big H Radio Team’.

A myserious wooden box containing a vinyl record arrives for Heidi, ’a gift from the Lords’. She assumes it’s a rock band on a mission to spread their word. As Heidi and Whitey play the Lords’ record, it starts to play backwards, and Heidi experiences a flashback to a past trauma.

Later, Whitey plays the Lords’ record, dubbing them the Lords of Salem, and to his surprise, the record plays normally and is a massive hit with listeners.

The arrival of another wooden box from the Lords presents the Big H team with free tickets, posters and records to host a gig in Salem. Soon Heidi and her cohorts find that the gig is far from the rock spectacle they’re expecting: the original Lords of Salem are returning, and they’re out for BLOOD.”