Sometimes an old brand will do something different to reach out to a new audience. Think about how much all of the recent Old Spice commercials helped their brand. It looks like Woolite is trying to do the same thing and brought in Rob Zombie to direct a commercial for them.

If you want to see Rob Zombie's vision of clothes that don't use Woolite being tortured, check out the embedded video. I'm not sure how many new Woolite customers this commercial will generate, but it will be interesting to see this horror-themed commercial running in theaters and TV for a national audience.


"Woolite, leading laundry detergent brand of Reckitt Benckiser, today announced the launch of a new multi-million dollar marketing and advertising campaign called "The Torturer" featuring a TV ad directed by horror-film director and heavy metal musician Rob Zombie. The ad premieres today on Facebook.com/WooliteUS and will be broadcast in movie theaters on July 2 and on television starting mid-July through the end of the year. The campaign aims to raise awareness of how some regular detergents can damage clothing over time, whereas Woolite effectively washes clothing while at the same time caring for all types of clothes. The agency of record for this campaign is Euro RSCG Worldwide who was responsible for strategic development, idea conception and overall brand stewardship."