On August 25th and 26th, ScareLA con-goers can look forward to the first-ever Halloween pop-up theme park called "Descend into Darkness" which will be heightened by the low-lit atmosphere created by the festival creators aiming to switch things up this year by presenting everything in extremely low lighting. Continue reading for more details.

LOS ANGELES, Calif. -- July 26, 2018 - ScareLA, the original summer Halloween convention, announced today a brand new creative direction and theme for it’s 2018 event. Set to thrill audiences this August 25 & 26, at the Los Angeles Convention Center, SoCal’s premier show will take place with the lights off. Revealing the world’s first summer Halloween pop-up theme park under the title “Descend Into Darkness,” ScareLA continues to push the envelope of the horror genre and deliver on the ultimate fan experience.

The con’s new format is an exciting departure into the world of themed entertainment and a first of its kind. Guests will explore the showfloor in a low lit environment immersed into the night of Halloween as soon as they cross the doorstep.

Established in 2012, ScareLA was the first fan convention dedicated to the Halloween season. The show has become known for its signature immersive and interactive format bringing together fans and famous from around the world to celebrate Halloween in the summer. This year ScareLA’s Founder and Executive Producer, Lora Ivanova, is taking her vision even further in a groundbreaking move to intensify the show’s experiential trademark.

“At ScareLA, we pride ourselves on truly pushing the boundaries of what a convention can and should be,“ said Ivanova. “After quickly becoming the largest event of its kind, we are now setting our sights on a new goal - delivering the ultimate scare fan experience. What better way to do that than by truly embracing what Halloween is all about - complete immersion, engagement and dark fun! We cannot wait to welcome fans to our new summer Halloween pop-up theme park, it truly will be an experience unlike any other.”

As ScareLA prepares to celebrate its sixth anniversary, it promises to do so with thrills and chills for all ages - from full size haunts, experiences, and rides to original activations, panels and attendance from leaders in the haunt and horror world.

Situated in the heart of the entertainment capital of the world, ScareLA spotlights the rich Southern California scare industry and community, from its iconic seasonal theme park events, to haunted attractions, home haunts, theater, film, escape rooms, AR, VR, interactive experiences and much more.

For more information visit www.scarela.com or follow ScareLA on social media at Facebook @ScareLAcon, Twitter and Instagram @scarelosangeles. Join the conversation using #ScareLA.

  • Tamika Jones
    About the Author - Tamika Jones

    Tamika hails from North Beach, Maryland, a tiny town inches from the Chesapeake Bay.She knew she wanted to be an actor after reciting a soliloquy by Sojourner Truth in front of her entire fifth grade class. Since then, she's appeared in over 20 film and television projects. In addition to acting, Tamika is the Indie Spotlight manager for Daily Dead, where she brings readers news on independent horror projects every weekend.

    The first horror film Tamika watched was Child's Play. Being eight years old at the time, she remembers being so scared when Chucky came to life that she projectile vomited. It's tough for her to choose only one movie as her favorite horror film, so she picked two: Nosferatu and The Stepford Wives (1975).