Theater chains and movie studios are looking for new ways to get people into the theater and offer incentives to those who excited about a specific release. In what may be the start of a new trend, Paramount and Regal are testing out a World War Z Mega Ticket option, where select locations are offering an early screening, poster, and an HD digital copy of the movie:
"Paramount Pictures and Regal Entertainment Group are bringing Brad Pitt’s highly anticipated film “WORLD WAR Z” in RealD 3D to audiences in five cities across the U.S. ahead of its worldwide theatrical release with a first-ever exclusive World War Z Mega Ticket movie package.
Packages include one adult ticket to an advance RealD 3D showing of “WORLD WAR Z” at participating theaters onWednesday, June 19th at 7:30 p.m. and a small popcorn, one HD digital copy of the movie when it becomes available*, one pair of “WORLD WAR Z” collector’s custom RealD 3D glasses, and one official full-size limited-edition movie poster, while supplies last.
“Regal is pleased to offer this ultimate fan event at five locations in conjunction with our partners at Paramount Pictures. The interest and anticipation for Brad Pitt’s latest thriller is at a fever pitch and this ‘World War Z Mega Ticket’ offers a unique experience for our patrons,” stated Ken Thewes, chief marketing officer for Regal Entertainment Group.
Participating theaters:
The film is already receiving early critical raves, with Peter Travers of Rolling Stone saying, “It’s everything you want in a blockbuster – smart, shifty, and scary as hell.”
For more information on the World War Z Mega Ticket packages, visit www.WorldWarZMovie.com/MegaTicket
World War Z Mega Tickets are available at http://www.fandango.com/worldwarz3dmegaticket_165509/movieoverview
General movie tickets are on sale now at www.fandango.com, www.movietickets.com and at theater box offices.
“WORLD WAR Z” revolves around an ex-United Nations investigator Gerry Lane (Brad Pitt), who traverses the world in a race against time to stop a pandemic that is toppling armies and governments and threatening to decimate humanity itself. The film stars Pitt, Mireille Enos and James Badge Dale.
Paramount Pictures and Skydance Production present, in association with Hemisphere Media Capital and GK Films, a Plan B Entertainment/2DUX2 Production “WORLD WAR Z,” directed by Marc Forster from a screenplay by Matthew Michael Carnahan and Drew Goddard & Damon Lindelof, and screen story by Matthew Michael Carnahan and J. Michael Straczynski. Based on the novel by Max Brooks. Produced by Brad Pitt, Dede Gardner, Jeremy Kleiner and Ian Bryce.
“WORLD WAR Z” opens in theaters everywhere June 21st, 2013.
* HD digital copy of “WORLD WAR Z” available to download or stream when released on street date. Internet connection and compatible device required."