2012/02/28 20:36:36 UTC

Prometheus Viral Campaign Launches with Guy Pearce

Fox has kicked off a new Prometheus viral campaign with the launch of a Weyland Industries corporate website. Recently, we reported that Guy Pearce was playing the role of Peter Weyland in the film and we now have a mock TED Talk video of Peter Weyland talking about changing the world in 2023:

“Considered a seminal moment in the career of our founder Peter Weyland, this 2023 TED Talk launched Weyland Corp into the international spotlight.

To honor this moment, Weyland Corp is planning to offer a new round of investment soon. Interested parties can expect to find out more within the next few days.”

About the Speaker: “Sir Peter Weyland was born in Mumbai, India at the turn of the Millennium. The progeny of two brilliant parents; His mother, an Oxford Educated Professor of Comparative Mythology, his father, a self-taught software Engineer, it was clear from an early age that Sir Peter’s capabilities would only be eclipsed by his ambition to realize them. By the age of fourteen, he had already registered a dozen patents in a wide range of fields from biotech to robotics, but it would be his dynamic break-throughs in generating synthetic atmosphere above the polar ice cap that gained him worldwide recognition and spawned an empire.

In less than a decade, Weyland Corporation became a worldwide leader in emerging technologies and launched the first privatized industrial mission to leave the planet Earth. “There are other worlds than this one,” Sir Peter boldly declared, “And if there is no air to breathe, we will simply have to make it.”

About the Talk: “Peter Weyland has been a magnet for controversy since he announced his intent to build the first convincingly humanoid robotic system by the end of the decade.

Whether challenging the ethical boundaries of medicine with nanotechnology or going toe to toe with the Vatican itself on the issue of gene-therapy sterilization, Sir Peter prides himself on his motto, “If we can, we must.” After a three year media blackout, Weyland has finally emerged to reveal where he’s heading next. Wherever that may be, we will most certainly want to follow.”

To read a Q&A with writer Damon Lindelof  talking about the making of this TEDTalk, visit: http://blog.ted.com/2012/02/28/writing-a-tedtalk-from-the-future-q-a-with-damon-lindelof/

Prometheus is directed by Ridley Scott and will be released on June 8th. The film stars Noomi Rapace, Michael Fassbender, Logan Marshall-Green, Charlize Theron, and Idris Elba.

“Ridley Scott, director of ‘Alien’ and ‘Blade Runner,’ returns to the genre he helped define. With ‘Prometheus’ he creates a groundbreaking mythology in which a team of explorers discover a clue to the origins of mankind on Earth, leading them on a thrilling journey to the darkest corners of the universe. There they must fight a terrifying battle to save the future of the human race.”

Catch up on recent Prometheus coverage:

Source: TED
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